HelloFresh

As one of the top employers with aggressive hiring goals, HelloFresh needs to stand out as an employer with a strong brand and generous working conditions. Although HelloFresh has just moved into a new headquarters, what’s missing is a compelling employee benefit.

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With NAVIT’s help, HelloFresh was finally able to offer a suitable, flexible mobility benefit to every employee, enabling them to

give their employees an incentive to commute sustainably to their new HQ and embody HelloFresh’s great company culture
attract and retain incredible talent to further expand their business and provide every household with balanced, home-cooked meals
drastically reduce the time spent managing benefits

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1,500+

satisfied employees

>90%

mobility budget activation rate

~1h

monthly effort

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Contents

1The Challenge
2Why NAVIT?
3Results

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The Challenge

HelloFresh did not have a mobility benefit for its team, even though mobility is an essential part of the benefits package for modern teams. And as a top employer with ambitious hiring goals, HelloFresh needs to stand out as an employer with a strong brand and a generous benefits program.

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Last but not least, HelloFresh wanted to create another incentive for the team to return to their shiny new office after the long period of lockdowns. After all, HelloFresh thrives on its great company culture.

Why NAVIT?

The team frequently brought up the lack of a mobility benefit. As a result, the Director of People Experience assembled a project team to explore the market for mobility benefits. They examined various options and ultimately chose NAVIT because it is innovative, flexible, inclusive, and sustainable – and thus aligns with HelloFresh’s values and corporate DNA.

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A mobility benefit that works – for everyone, everywhere

NAVIT helped HelloFresh reach all participating team members equally. Each team member receives a fully flexible monthly budget tailored to their needs. HelloFresh was able to offer all mobility services as a benefit and let its employees decide how they want to get around.

Results

Here is what HelloFresh has achieved with the NAVIT Mobility Budget.

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Flexibility

The flexibility of the mobility budget has inspired employees to use their budget creatively, sustainably, and in line with the company culture. Employees were able to embody the team’s diversity through their mobility choices.

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Less Administrative Burden, More Time for the Team

In many cases, managing benefits is a logistical nightmare if you want to address employees’ individual needs in a targeted way.

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NAVIT, however, made it easy for HelloFresh. With the mobility platform, they were able to automate the administrative processes related to benefits to the greatest extent possible. In addition, NAVIT integrated seamlessly with HR and accounting systems to manage sign-ups, payments, reports, and everything in between.

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Now, HelloFresh employees can focus on other things, knowing that they’re improving employee engagement and satisfaction without having to worry about the administrative side of things.

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Ongoing Support

The tax implications of employee benefits aren’t exactly easy to navigate. NAVIT provided HelloFresh with comprehensive support at every step of the benefits program, helping with tax compliance, employee onboarding, and setting up the mobility budget.

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