persona service

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persona service was missing a benefit that supports employees' sustainable mobility. Yet modern benefits like this are essential to stay competitive in the race for sought-after talent.

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A mobility benefit is one that reaches every employee in the company and gives them an incentive to get to work more sustainably. After all, many employees want a mobility offer that covers all their needs.

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At the same time, the administrative effort for the new offering needed to stay as low as possible. The HR department was struggling with manual processes – that's where NAVIT came in.

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In March 2023, persona service launched a pilot project with NAVIT across 10 branches to test a flexible everyday mobility offering. Employees receive a mobility budget of €50 in the NAVIT app, which they can use freely for public transport (ÖPNV), the Deutschlandticket, sharing services, and fuel and charging.

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Following the successful pilot, persona service rolled out the NAVIT mobility budget to all of its more than 200 branches across Germany in August 2023.

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Since the start of the partnership, persona service has had a dedicated Customer Success team on hand to help with any questions or challenges at any time. Weekly check-ins ensure close, ongoing collaboration tailored specifically to persona service.

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A communication campaign, including product presentations and training sessions, accompanied the rollout of the mobility budget to ensure smooth onboarding for all employees.

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High Benefit Adoption and Positive Employee Feedback

80% of all branches actively use NAVIT, and employees are thrilled with how easy the mobility budget is to use.

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Employee Administration Is Now Simpler

Thanks to NAVIT's digital solution and its integration with persona service's own HR system, administrative effort has stayed minimal – managing the benefit now takes just one hour a month. Automated tools have replaced the manual processes.

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The Mobility Budget Creates Many Winners

Employees' everyday experience has shown it: the mobility budget delivers immediate benefits and offers many advantages:

• In recruiting, persona service can position itself as an attractive employer.
• Employees can get financial relief at a time of rising living costs.
• With a freely available budget and the Deutschlandticket, employees can better organize their everyday mobility.

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