Semrush

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NAVIT's digital mobility budget solution works better for Semrush than traditional job ticket providers. The Deutschlandticket can be set up in just a few clicks and is accessible to employees directly in the NAVIT app. On top of that, employees can use the mobility budget for additional mobility services, such as shared mobility or ride-hailing.

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From an administrative standpoint, setting up a direct framework agreement with the transit operator would have required significant time and effort. With NAVIT, Semrush avoids this effort entirely, since the agreement is handled directly between NAVIT and the transport operator.

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Because employees register and cancel their Deutschland job tickets independently, directly in the NAVIT app, Semrush's HR team can save even more time and administrative effort and keep focusing on what matters most: developing its people.

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The onboarding process for Semrush:

1. Kick-off: Initial onboarding of the Semrush HR team
2. Know-Your-Customer (KYC) process
3. NAVIT Dashboard onboarding for the HR team
4. Communication campaign for employees
5. Employees invited to the NAVIT app
6. Roll-out: Account activation for all users and initial budget allocation

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More Flexibility and Choice for Employees‍

Semrush employees now have access to a wide range of mobility options and can choose from public transport to bike subscriptions. This lets them select the mode of transport that best fits their needs, leading to higher satisfaction and better use of the benefit.

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Significant Time and Cost Savings for HR‍

By consolidating all mobility benefits on a single digital platform, Semrush was able to drastically reduce administrative effort. Manual tasks such as reimbursements, invoice management, and provider coordination were eliminated, freeing up valuable HR resources and lowering the cost of managing the benefit.

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Automated Processes and More Efficient Benefits Administration‍

Routine tasks such as budget allocation, expense tracking, and payroll processing were automated. This not only ensures compliance and accuracy, it also allows the HR team to focus on strategic initiatives instead of day-to-day administration.

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Scalability for Future Growth‍

NAVIT's platform is built to grow alongside Semrush. Whether expanding to new locations or hiring additional employees, the system can handle increasing complexity without extra setup or added strain on internal resources.

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