Industry
Automotive
Employees:
168
Location:
Offenbach am Main

Hyundai Motor Group Europe

Offering mobility benefits is easy. Running them through several providers at once is not. At Hyundai Motor Group Europe, the team coordinated each provider separately, which took 10 to 15 hours a month and still left no single view of what the company spent on mobility. Employees, meanwhile, had few options that fitted their commute. Since May 2023 the benefits have run on NAVIT, with Genesis Motor Europe joining in April 2024. Today, almost all employees across both organisations have activated the benefit, and administration takes 2 to 4 hours a month.

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About Hyundai Motor Group Europe

Hyundai Motor Europe GmbH is the European organisation for the Hyundai brand and part of Hyundai Motor Company. From its headquarters in Offenbach am Main, near Frankfurt, it is responsible for sales, marketing, product planning, and the dealer network across European markets.

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Genesis Motor Europe is the European organisation for Genesis, the group's premium brand, and shares the Offenbach location. Its focus is on building out sales, marketing, and brand presence for Genesis in Europe.

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Both organisations employ office-based teams commuting into the Rhine-Main area, and both run their mobility benefits through NAVIT: Hyundai Motor Europe since May 2023, Genesis Motor Europe since April 2024.

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99%

activation across both entities

2-4 hrs

monthly administration, previously 10-15 hrs

70%

less time spent on mobility admin

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Table of Contents

The challenge: Several providers, manual work, limited choice

Before NAVIT, managing mobility benefits at Hyundai Motor Europe meant coordinating several providers in parallel. Each one came with its own process, and pulling them together took the team around 10 to 15 hours of administrative work every month. There was no single view of what the company was spending on mobility.

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For employees, the setup left little room to choose. The options on offer did not fit every commute or living situation, and people who did not qualify for a company car had few alternatives.

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At the same time, the company wanted to move in a different direction. It was looking for a more flexible and inclusive mobility offer, one that would work for employees across locations, provide alternatives to the traditional company car, and support its sustainability goals. Doing all of that through a single platform was the condition, not the bonus.

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NAVIT Customer Quote

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The specific pain points that Hyundai sought to resolve:

  • More flexible, inclusive mobility solution
  • Support employees across multiple locations
  • Contribute to sustainability goals
  • Offer alternatives to traditional company cars
  • Simplify mobility management via one platform

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The solution: One platform, three modules, across two entities

Hyundai Motor Europe launched NAVIT in May 2023. Genesis Motor Europe followed in April 2024, on the same platform and with the same product setup, which meant no separate rollout and no second system to maintain.

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Both organisations offer their employees three modules. The Deutschlandticket covers commuting by public transport across Germany and can be subsidised tax-exempt (under Section 3 No. 15 of the German Income Tax Act). The Mobility Card covers flexible mobility for people who mix modes rather than committing to one. The Fuel and Charge Card covers those who depend on a car, including charging for electric vehicles.

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NAVIT Customer Quote

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Employees decide for themselves which module fits. That decision is not made once and locked in, which matters for a workforce spread across different commutes and living situations.

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NAVIT runs alongside the existing HR and payroll processes, so reimbursement does not create a separate workflow for the team in Offenbach.

99%

activation across both entities

2-4 hrs

monthly administration, previously 10-15 hrs

70%

less time spent on mobility admin

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The results: Near-full activation and a third of the admin

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99% of eligible employees activated the benefit

At Hyundai Motor Europe, all 139 eligible employees activated. At Genesis Motor Europe, 28 of 29 did. Across both entities, that is 167 of 168 people.

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Three modules, used in near-equal parts

At Hyundai Motor Europe, usage divides almost evenly across the Mobility Card, the Deutschlandticket, and the Fuel and Charge Card, roughly a third each. The spread shows how differently people in the same office get to work.

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NAVIT Customer Quote

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Monthly administration down from 10 to 15 hours to 2 to 4

Coordinating several providers is gone, and with it most of the manual work. The team now spends 2 to 4 hours a month on mobility benefits.

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A clearer view of mobility spending

Spending and usage sit in one place, which makes budget control and reporting easier and gives the company a basis for tracking its mobility mix over time.

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NAVIT Customer Quote

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Hyundai Motor Europe and Genesis Motor Europe run their mobility benefits on one platform today, with a product setup that works in both organisations.

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Your company can also benefit from flexible mobility solutions – get in touch with us!

We support you in introducing and managing mobility benefits in your company and are happy to answer any questions you may have.

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