Lassie

Lassie gave every employee in Germany the same flat benefit budget. Uptake was low, and employees were not happy with what the budget covered.

‍

Since December 2025, the Deutschlandticket has been part of that budget, ordered and managed through NAVIT. The number of active users has grown by 133% since launch, and admin takes around one hour a month.

‍

About Lassie

Lassie AB is a digital pet insurance provider fonded in Stockholm in 2020. Its insurance focuses on prevention and helps dog and cat owners learn simple care habits before something goes wrong. The company has more than 100 employees across Sweden, Germany and France, with its German team based in Berlin.

‍

+133% growth in active users since launch
98% adoption rate among employees
1 hour monthly admin for the NAVIT benefit

‍

The challenge: a benefit budget that did not fit

Before NAVIT, Lassie gave its employees in Germany a flat benefit budget per head. The amount was set. The problem was what employees could do with it. Uptake of the existing benefits was low, and the offer did not match what people actually needed.

‍

Lassie wanted to fix that without raising the budget. The new benefit had to be inclusive and flexible enough to work for different employees. And for a team in Germany, the Deutschlandticket was the obvious place to start.

‍

Varun Saini People and Talent Generalist at Lassie

‍

The specific pain points that Taboola sought to resolve:

Low uptake of the existing employee benefits
Offering an inclusive, flexible benefit
Introducing the Deutschlandticket

The solution: the Deutschlandticket managed through NAVIT

Since December 2025, Lassie's employees in Germany order and manage their Deutschlandticket in the NAVIT app. The ticket is digital and can be added to a phone wallet. The per-employee budget stayed the same. What changed is that employees can now put it toward the Deutschlandticket.

‍

Lassie runs NAVIT on its own, without a connection to its HR or payroll system. There was no integration project and no field mapping needed. HR works in the NAVIT dashboard, where reporting and the CO₂ footprint of the benefit are visible.

‍

Employers can contribute to the Deutschlandticket tax-free under §3 Nr. 15 EStG, provided the contribution is paid on top of regular salary. NAVIT reflects this treatment in its reporting, so the correct amounts reach payroll without manual calculation.

The results: users up 133%, one hour of admin a month

Ten months after launch, 49 employees at Lassie use the Deutschlandticket through NAVIT. That is 133% more active users than at the start. According to Lassie, around 70% of employees now use NAVIT.

‍

Users more than doubled in ten months. The benefit kept growing after launch instead of levelling off.

‍

The growth is the part of the story that a single uptake figure would miss. The benefit did not peak at launch and level off. It kept gaining users month after month.

‍

For the People team, the benefit takes around one hour a month to run. There is no earlier comparison, because Lassie had not offered the Deutschlandticket this way before. Varun Saini names three things that made a tangible difference: the reporting, the CO₂ tracking and happy employees.

‍

Same budget, more choice

Lassie did not raise the per-employee budget. It changed what the existing budget could be used for, and gave employees in Germany an option they actually take up. The Deutschlandticket now reaches 49 people, more than twice as many as at launch, and HR runs it in about an hour a month.